Screenshot 2024-04-25 at 16.37.40

Alcohol-free wine brand Eisberg has debuted a fresh rebranding initiative.

The new ‘Eisberg Signature’ line will be introduced alongside the new premium ‘Eisberg Selection’ line and comprises Sparkling Blanc, Sparkling Rosé, Sauvignon Blanc, Chardonnay, Rosé, Merlot, and Cabernet Sauvignon.

With Summer on the horizon, Eisberg is set to unveil its rebranding efforts, showcasing brand new labels for its original core collection. The rollout plan will adopt a systematic rotation approach across key UK supermarkets, including Tesco, Morrisons, and the Co-op.

Dan Harwood, account manager at Eisberg Wine, said: “At Eisberg, we’re thrilled about the upcoming changes. The refreshed label on our beloved original range will give the brand a new perspective, showcasing our commitment to staying in tune with the evolving trends amongst the alcohol-free audience.

“While there’s considerable interest in the premium ‘Selection’ range for special events or people who look for a more luxury bottle of wine as a weekend treat, customers will continue to rely on the ‘Signature range’ for their everyday needs.”