Sussex-based retail group PriceWatch has started a new chapter, having confirmed plans to switch all of its PriceWatch Local stores over to the Nisa symbol group.
Pricewatch, which has nine service stations across East and West Sussex, has just completed its third refit in six months. Clayhill services in East Sussex saw its Pricewatch Local fascia replaced with a Nisa fascia as part of the overhaul and its remaining six stores will transition over to symbol branding over the coming months.
“Clayhill is our third refit to Nisa in six months and we’re lining up the next one already,” PriceWatch marketing manager Claire Partridge told Convenience Store.
“The main reason for the changes was to enable the business to benefit from trading under a nationally recognised name that their shoppers would be more familiar with.
“It allows customers to shop with confidence, knowing they will be able to purchase quality products at reasonable prices.
“It’s a family owned business and you try and develop your own brand and put your own stamp on things, but sometimes it’s the best decision to actually go with a well known brand.”
The firm was already a key account customer of Nisa and so choosing the group as a symbol partner was an easy decision. “Everyone loves the fact that we’re independent and we do a lot of work with the community, alongside Making A Difference Locally,” said Partridge. “Having the power to make our own decisions as an independent, but with the Nisa Local branding is a nice balance to achieve our goals.”
She concluded: “As time and funds allow we’ll work towards moving [all stores] across to Nisa Local or Nisa Express.”
PriceWatch is currently rolling out EV points across its forecourts in partnership with Hellonext, with the first one going live at Power Selmeston Service Station last month and Power Storrington Service Station to follow later in the year.