The frequency of visits and average basket size dipped slightly in the convenience channel.
According to the latest Lumina Intelligence Convenience Tracking Programme, during the four weeks to 4 April 2021, the average basket size dropped 3% compared to the previous four weeks. This has been attributed to a decline in planned top up missions in the channel.
Shopper visits also dropped from 2.5 times per week to 2.4, which combined with the smaller average basket sizes, led to a 3% fall in average weekly value.
Planned top up remained the most popular mission within the convenience channel however it dipped from 33% in the previous report to 31.9%. The newsagent mission saw the highest growth compared to the previous reporting period, up from 14.6% to 16.3%.
The report also found that the delivery channel saw a slight drop with customers more willing to head to stores. It reported a drop of one percentage point compared to the previous reporting period.
For more on delivery, check out episode two of The Convenience Mix Podcast which analyses the opportunity of offering home delivery to customers.