Co-op - groceries picked fresh in local stores and delivered quickly locally

Co-op has increased access to its own online shop, accessed via the Co-op app, through a new partnership with Uber Direct, Uber’s white-label delivery solution.

The partnership with Uber Direct enables Co-op member-owners and customers to order groceries via Co-op’s own online shop – through Uber Eats’ delivery network.

The move supports the convenience retailer’s ambition to accelerate its share of the quick commerce market to more than 30%, and sits alongside its partnerships with online home delivery platforms including Uber Eats where Co-op groceries and everyday essentials are available to order from approaching 1,100 Co-op stores.

Speaking to Convenience Store in December, Co-op managing director of food, Matt Hood outlined the group’s ambitions to grow its share of the quick commerce sector.

The retailer has grown its ecommerce business through both its own online shop and strategic partnerships. The trial with Uber Direct will initially enable an additional 50 Co-op stores to offer quick and convenient online home delivery as Co-op aims to grow the access and reach of its own online shop to around 1,000 Co-op stores by the end of the year.

In addition to its own online shop, groceries are available from local Co-op stores through partners: Amazon; Deliveroo; Just Eat; Uber Eats and, autonomous robot deliveries via Starship Technologies.

In February, Co-op announced trials with Snappy Shopper in Northern Ireland.

Commenting on the partnership, Co-op’s ecommerce director, Chris Conway said: “We have ambitious goals for the continued growth of our ecommerce business, and know that our member-owners and customers value the ease and convenience of quick and convenient online home delivery. Innovation and effective partnerships are a fundamental part of our approach as we grow the reach of both our own online shop, and our work with strategic partners - offering our member-owners and customers in more communities an extensive range of groceries on-demand from Co-op’s stores locally.”

Head of Uber Direct Caroline Varga added: “We’re proud to work with Co-op to build on its relationship with Uber, and support its work to grow its online delivery service to its member-owners and customers. Our shared focus on speed, reliability and convenience supports Co-op’s growth ambitions to offer food and drink on-demand from more of its stores via Co-op’s own website or app.”