Co-op has increased access to its own online shop, accessed via the Co-op app, through a new partnership with Uber Direct, Uber’s white-label delivery solution.
The partnership with Uber Direct enables Co-op member-owners and customers to order groceries via Co-op’s own online shop – shop.coop.co.uk through Uber Eats’ delivery network.
The move supports the convenience retailer’s ambition to accelerate its share of the quick commerce market to more than 30%, and sits alongside its partnerships with online home delivery platforms including Uber Eats where Co-op groceries and everyday essentials are available to order from approaching 1,100 Co-op stores.
The retailer has grown its ecommerce business through both its own online shop and strategic partnerships. The trial with Uber Direct will initially enable an additional 50 Co-op stores to offer quick and convenient online home delivery as Co-op aims to grow the access and reach of its own online shop to around 1,000 Co-op stores by the end of the year.
In addition to its own online shop, groceries are available from local Co-op stores through partners: Amazon; Deliveroo; Just Eat; Uber Eats and, autonomous robot deliveries via Starship Technologies.
In February, Co-op announced trials with Snappy Shopper in Northern Ireland.
Commenting on the partnership, Co-op’s ecommerce director, Chris Conway said: “We have ambitious goals for the continued growth of our ecommerce business, and know that our member-owners and customers value the ease and convenience of quick and convenient online home delivery. Innovation and effective partnerships are a fundamental part of our approach as we grow the reach of both our own online shop, and our work with strategic partners - offering our member-owners and customers in more communities an extensive range of groceries on-demand from Co-op’s stores locally.”
Head of Uber Direct Caroline Varga added: “We’re proud to work with Co-op to build on its relationship with Uber, and support its work to grow its online delivery service to its member-owners and customers. Our shared focus on speed, reliability and convenience supports Co-op’s growth ambitions to offer food and drink on-demand from more of its stores via Co-op’s own website or app.”
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