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The deadline for The Convenience Awards 2021 has been extended until 19 April. Due to overwhelming interest in the event, the deadline has been extended, giving retailers an extra week to get their entries in.

Brought to you by, Lumina Intelligence and The Grocer, there are 11 self-entry categories that retailers can enter as well including Sales Colleague of the Year and Best New Store/Refit. New categories for 2021 include Delivery and Rising Star which celebrates retailers who have opened their first store in the past two years.

Editor of Aidan Fortune said: “We’ve been blown away by the level of interest in this year’s awards and understand how busy retailers are, so we’ve extended the entry deadline until 19 April. I’d urge any retailer considering it to get their entry in now and be in with a chance of being named as one of the top retailers in the UK.”

The Convenience Awards 2021 will take place on 14 September in London.


Sponsors for this year’s awards are: Booker, Boost Drinks, Coca-Cola European Partners, Nisa, Snappy Shopper, Spar and Suntory Beverage & Food GB&I.


The Convenience Awards 2021 self entry categories are:

Sales Colleague of the Year

The Sales Colleague of the Year award is a unique opportunity to share the amazing work achieved by team members who go the extra mile to help their local communities, raise money for national/local charities, and demonstrates amazing entrepreneurial spirit by suggesting profit-generating ideas.

Community Retailer of the Year

Your entry should describe how you are working with your store to help better your local community or the area surrounding your store. The Community Retailer of the Year category is open to all retailers who care about their local areas and want to use every resource at their disposal to help it.

Convenience Rising Star of the Year

The Convenience Rising Star Award is open to retailers of all ages who have opened their first store in the past two years. As well as examining sales results and customer engagement, the judging panel will be looking for examples of innovation from entrants, particularly around taking a new approach to any retailing challenge.

Customer Delivery Store of the Year

Delivery has exploded within the convenience sector due to the pandemic and more retailers than ever are embracing this service. This award recognises retailers that have implemented a successful delivery service that provides the dual function of serving communities and driving sales.

Sustainability Retailer of the Year

With sustainability and plastic high on shoppers’ agenda, this is a chance to show how much you have improved your store’s environmental credentials, with the award taking into account factors including energy use, waste management and packaging reduction.

Food to Go Store of the Year

Convenience stores have a big opportunity to satisfy customers and build sales with a compelling food to go offer, including sandwiches, hot food, impulse items and drinks to go, with solutions for breakfast, lunch, dinner and snacks throughout the day. This award will celebrate the leader in the field.

New Store/Refit of the Year

This award is open to stores that have opened from scratch, or re-opened after a significant remodelling, during the calendar year 2020. This award will be given to the store which, in the opinion of the judges, is the best example of a modern convenience store and is open to stores of all sizes, and any ownership structure.

Small Convenience Store of the Year

Any store smaller than 1,500sq ft in selling space, regardless of ownership or retail brand.

Large Convenience Store of the Year

Any store larger than 3,000sq ft in selling space, regardless of ownership or retail brand.

Independent Convenience Store of the Year

A single store or part of a group of 9 stores or fewer under the same ownership, trading under a symbol or retailer’s own brand; (1,500 – 3,000sq ft in size).

Multiple Managed Convenience Store of the Year

Part of a group of 10 stores or more under the same ownership, or any store trading under a retail brand as part of a franchise programme; (1,500 – 3,000sq ft in size).

The Convenience Retailer of the Year 2021 will be chosen from the winners of the Large, Small, Independent and Multiple Managed categories.


The Convenience Awards 2021 research categories are:

The Shoppers’ Favourite Convenience Fascia for Chilled & Frozen

The Shoppers’ Favourite Convenience Fascia for Impulse Categories

The Shoppers’ Favourite Convenience Fascia for BWS

The Shoppers’ Favourite Food to Go Fascia

The Shoppers’ Favourite Forecourt Fascia

The Shoppers’ Favourite Symbol Group

The Shoppers’ Favourite Managed Convenience Fascia

The Shoppers’ Favourite Convenience Fascia

The Retailers’ Favourite Product Launch

The Retailers’ Favourite Supplier Salesforce

The Retailers’ Favourite Convenience Fascia for Category Support