All Weetabix articles
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Features and analysisGovernment joins with Weetabix, Morrisons and more on school breakfast clubs
Children up and down the country will have better access to healthy meals as a result of new Government scheme
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Product NewsProtein brand Ufit extends into breakfast shakes
Ufit Brekkie Shake is available in two flavours - banana and blueberry
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Product NewsWeetabix Crispy Minis get pricemarked packs for convenience sector
Weetabix Crispy Minis Caramelised Biscuits are now available in PMPs for convenience retailers
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Product NewsHealth and nutrition top priority for Brits as survey shines light on UK breakfasts
New Weetabix survey shows cereals remain top of the breakfast table, but health and nutrition also key
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Product NewsWeetos World to launch in Roblox game for new user experience
Weetos is venturing beyond the breakfast bowl with its first-ever leap into the gaming universe
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Product NewsWeetabix rallies All-Star Icons in multi-year campaign
Weetabix is tapping into the power of household sporting names to champion the cereal that helped inspire them
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Product NewsNew Weetabix Crispy Minis campaign features Olympian Lola Tambling
Weetabix Crispy Minis is hitting the ramps with a new campaign featuring skateboarder, Lola Tambling
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Product NewsAlpen back on TV screens as the ‘grown up thing to do’
New consumer advert is aiming to bring muesli back to breakfast tables
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Promotional FeatureHow quality cereals are transforming the C-store aisle
Breakfast is known as the most important meal of the day. To maximise opportunity, retailers must embrace household-favourite options and meet a returning shopper demand for quality over quantity.
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Products In DepthSix things you need to know about Breakfast & Cereal
Retailers are waking up to the most important meal of the day and the opportunity it can provide
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Features and analysisWeetabix shares successes as National Apprenticeship Week begins
Weetabix is proudly celebrating National Apprenticeship Week with two success stories from its early graduates
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Product NewsAlpen embarks on mission to revitalise the muesli category with brand relaunch
Alpen is hoping to breathe life into the cereals category with a new recipe and redesign across its iconic muesli range
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Product NewsCaramelised Biscuit joins the beloved Weetabix Crispy Minis range
Weetabix’s new Crispy Minis Caramelised Biscuit, combining its bitesize format with the popular flavour trend
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Features and analysisJames Bruce announced as new commercial director at Weetabix
Weetabix has announced James Bruce as its new commercial director and a member of its executive leadership team
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Product NewsWeetabix inspires Women in Engineering with second annual careers day
Weetabix is to host its second annual Weetabix Women in Engineering Day this Friday
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Product NewsWeetabix cuts to The Chase with £1m ad partnership
Weetabix announces launch of £1m TV ad campaign in partnership with leading ITV quiz
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Product NewsWeetabix teams up with the English Subbuteo Association
Weetabix is providing brand new jerseys, a ‘finger physio’ and coach
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Product NewsWeetabix teams with the FA for on-pack promotion
Weetabix is celebrating the third year of its partnership with The FA with a football-themed on-pack promotion, giving shoppers the opportunity to win a smart watch every day
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Product NewsWeetabix debuts new £10m media campaign
Weetabix has launched a £10m campaign that will run across TV, catch up, digital, radio, social and PR
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Product NewsWeetabix unveils Marvel Oaty Bars kids range
Weetabix has teamed with Marvel to create a new range of superhero inspired, HFSS-compliant children’s cereal bars