Protein brand Ufit has expanded into breakfast shakes.
Ufit Brekkie Shake (RRP:£2.75/400ml) is available in two flavours - banana and blueberry - each containing 28g of protein with added fibre and vitamins.
The Weetabix-owned brand said the launch taps into rising demand for on-the-go breakfasts, which have grown 8.5% in the past year, according to Kantar.
“Breakfast is the most important meal of the day, but it’s also one people often struggle to make time for. With UFIT Brekkie Shake we wanted to create something that’s quick, nutritious and satisfying without compromise.
“We’re excited to bring this innovation to market and help make breakfast easier for busy people across the UK. Packed with protein, fibre and vitamins, consumers can fuel their mornings and get on with their day feeling energised.”
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