Weetabix is unveiling updated packaging across its core range from March, spotlighting the key nutrients it says power everyday wellbeing.
The cereal maker says it’s addressing key consumer concerns around nutritional deficiency, with packs now boasting the vitamin D, fibre and iron inside.
The health-led callouts will feature across more than 677 million Weetabix packs, reaching breakfast tables every day. By bringing this to the forefront on-pack, Weetabix is helping families stay informed and make healthier choices throughout the year., it said.
The updated packaging will prominently highlight key health benefits across Weetabix Original, Protein, Chocolate, Banana, Organic and Oatibix. The range provides an easy, everyday way to support overall wellbeing. From being packed with fibre to help support a happy gut, being a source of iron for brain function and energy and fortified with vitamins that help keep muscles and bones healthy.
Around one in five adults and one in four children in the UK are estimated to have insufficient vitamin D. Including half of the recommended daily intake provided in just two biscuits, Weetabix offers an easy way to help support muscle and bone health when sunlight is in short supply.
Lorraine Rothwell, head of brand, said: “Our purpose is to ready the nation with nutritious goodness made the right way. That begins with making healthier choices at breakfast to boost energy as we come out of the winter months. Our new packaging makes it even easier for shoppers to identify the key benefits in their bowl of Weetabix and make informed decisions at a glance.”
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