Weetos is venturing beyond the breakfast bowl with its first leap into the gaming universe, launching a co-branded Roblox experience in partnership with fan platform Fandom.
Young fans can jump into Weetos World, an adventure designed for kids, by kids. Packed with puzzles, challenges and interactive zones, the game offers a virtual space where families can team up, unlock rewards and discover a new side to their favourite breakfast cereal.
With more than 10 million Roblox users in the UK – and the platform’s core player base aged 9–12 – Weetos is showing up exactly where Gen Alpha already are - online, exploring and playing together.
To support the campaign, over one million limited Weetos packs will roll out across Bestway and Unitas from June, featuring a fresh, eye-catching design and a QR code linking directly to a bespoke Weetos hub on Fandom.com.
The competition will run until 31 August, driving excitement from the site with exclusive content and weekly prize draws offering the chance to win consoles, gaming bundles and more.
The characters, environments and challenges in Weetos World were all inspired by the drawings and ideas of the children and grandchildren of Weetos employees in a bid to resonate with its core audience.
Madeleine Rainert, brand manager at Weetos, said: “We’re tapping into cultural relevance by meeting families where they already are – and doing it in a way that stays true to Weetos’ playful DNA. The fact the game is inspired by children’s real ideas makes it even more special.
”This is about more than just cereal; it’s about sparking golden moments between parents and children through the power of play.”
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