Weetabix Crispy Minis Caramelised Biscuits are now available in pricemarked packs (PMPs) produced especially for convenience retailers. The popular flavour - that landed on shelves earlier this year - is inspiring trust with this new pack, marked at a £3.89.
The biscuit is the fastest growing new variant within the cereal category of the last year, it says. An extension of the well-loved Crispy Minis range, Caramelised Biscuit taps into an exciting area for cereal. It’s HFSS compliant, contains wholegrain wheat and is high in fibre but also “satisfies demand for a sweet tasting delicious breakfast,” Weetabix says.
Following a successful launch in February and an advertising campaign with skateboarder Lola Tambling, the snack has captured the attention of active families everywhere, cementing it as a firm favourite within the Weetabix portfolio. The product has also earned recognition as a finalist in the Store Cupboards category of The Grocer’s 2025 New Product Awards.
Emily Crowe, brand manager, said: “As part of the successful launch of the Caramelised Biscuit variant, we’ve followed this with a new PMP format for convenience retailers. Caramelised Biscuit has proven itself a fantastic addition to the Crispy Minis range, and we want to ensure our retail partners feel confident giving it shelf-space. We believe the PMP variant will encourage more shoppers to try this delicious cereal.”
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