Video

The five steps to a better biscuit fixture

Paid for by pladis2021-07-22T10:01:00+01:00

While biscuits are bought by almost all UK households, they aren’t included in as many shopping baskets as other snacks. If every biscuit-buying household added just one extra biscuit packet to their annual shop, the category would grow by £21m in the convenience channel – the equivalent of £450 of extra biscuit sales for each independent retailer.

Laura Molyneux, category controller of channels at pladis, explains the five steps that retailers can take to improve their biscuit fixture. By balancing bestsellers against new products, being mindful with merchandising to make biscuits impossible to miss, and catering to seasonal occasions, convenience stores can make more out of the category.

Find out more at www.betterbiscuits.com

Sources:

Kantar WPO, Total Market, 52W data to 18.04.2021
Nielsen ScanTrack, Symbols and Independents, 2020
Shopper Intelligence 2020 – Total Biscuits
Lumina Intelligence, ‘Opportunities to Win at NPD’, June 2019
Lumina CTP Monthly Snapshot, data to 07.03.21