Pladis has just unveiled McVitie’s festive line-up for 2025. This year’s collection includes the return of long-loved Christmas assortments such as Victoria and Family Circle, alongside exciting additions to get retailers and shoppers ready in the run up to the big day.
Pladis is giving festive gifting a nostalgic twist this year, with the launch of the first McVitie’s Penguin Selection Box, offering families a playful, chocolate biscuit alternative to the usual chocolate bar selections.
The box is packed with six delicious Penguin treats - two Milk Chocolate Original bars, a Mint, an Orange, a Penguin & Friends Cocoa & Orange and a Penguin & Friends Cocoa .
The box comes in bright seasonal packaging featuring the iconic Penguin jokes, along with a maze and word search on the back, offering even more value for families looking for festive fun beyond the treats inside.
“Nostalgia and novelty are at the heart of Christmas gifting, and McVitie’s Penguin is a brand that resonates across generations,” says Emma Johnson, seasonal brand manager at Pladis UK&I. “This selection box is not only a treat, but an experience - perfect for family shoppers seeking something a little different from the standard chocolate bar packs.”
Pladis is also bringing back the much loved Flipz Gingerbread Pretzels in a bigger 150g sharing bag. Building on the brand’s winning combination of sweet, salty and crunchy, the limited-edition flavour taps into the season’s most sought-after taste.
“Flipz is all about delivering a playful balance of sweet and salty with a crunch that keeps people coming back for more,” adds Johnson. “Our larger 150g bag means there’s even more to enjoy – whether it’s shared around or saved for cosy nights in.”
No comments yet