Mikado has launched a new social campaign to support retailers’ on-the-go biscuit sales. The campaign features Mikado Milk Chocolate, Daim Chocolate and Mikado & Go Milk Chocolate Biscuits.
The campaign is running across Facebook and Instagram, showcasing Mikado products in different out-of-home occasions, to drive sales of the brand, with an expected total reach of 12.5 million shoppers. The activity is backed with new POS materials for in-store and depots. This includes a gutter tray, shelf highlighter, clipstrips and posters.
Mondelez claims that Mikado is the number one price marked-pack (PMP) in the on-the-go biscuits category (Nielsen Answers, Mdlz Immediate Consumption, MAT Value Sales to WE 03.04.21).