Supplier Pladis is turning up the heat across the Jacob’s baked snack range with a limited sizzling collaboration with Frank’s RedHot, the world’s top selling hot sauce.
Consumer favourites Jacob’s Mini Cheddars, Crinklys and Bites are being given a spicy makeover aiming to target convenience, thanks to Frank’s iconic blend of flavour and heat.
“We know that the UK’s love of spice is here to stay, particularly among young snackers,” said Kate Stokes, marketing manager at Pladis UK and Ireland. “As shoppers continue their hunt for bold and exciting flavour innovations, we’re excited to kick things up a notch with Frank’s RedHot, introducing three of our delicious baked snacks in their spiciest form yet.
“Our crispy, crunchy savoury snacks are heating up just in time for summer, making them the perfect choice for sharing between friends and family, or as an irresistible treat for one.”
Rachel Pitman, head of EMEA partnerships and eCommerce at Frank’s Redhot, added: “This partnership elevates every snacking occasion by taking taste up a notch and, as demand for bold flavours continues to grow, this launch presents an exciting opportunity for retailers to drive incremental sales and attract flavour-seeking shoppers.”
Jacob’s Mini Cheddars x Frank’s RedHot are initially available in 150g sharing bags (RRP £2) before launching in a 90g pricemarked pack (PMP) at £1.25 for independent retailers.
These are followed by Jacob’s Crinklys x Frank’s RedHot in 150g sharing bags (RRP £2) before launching in a 90g PMP at £1.25, while Jacob’s Bites x Frank’s RedHot come in a 125g sharing box (RRP £2).
The range is launching across wholesale depots, convenience stores and multiple retailers from today (7 July).
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