MJ’s Go Local Extra retailer Jai explains how lockdown provided an opportunity to expand his chilled offering, attracting and retaining new customers.
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Business has never been better but what happens when customers start to drift back to the multiples? How can you keep the shoppers you gained during lockdown?
Chilled category is on the rise, up 2% year-on-year in covenience (Kantar) and with shoppers flocking to their local shops for more meal solutions, isn’t it time to expand your offering?
Convenience stores accounted for 14.7% of all UK grocery sales in the past four weeks to 14 June, according to new market share data from Kantar.
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