Yogurt maker Yoplait has unveiled a new look for its Yop range for the first time in over 20 years.
Supported by a bold new six-figure marketing and sampling campaign in a bid to gain on-shelf stand out, the move is looking to “drive appeal with its teenage and young adult core consumers and accelerate brand growth,” Yoplait said.
Yop is experiencing a resurgence in popularity and benefiting from the growth of the dairy drinks category. As the only drinking yoghurt on the market, it offers a true point of difference with a unique taste and texture.
“Almost 7m bottles of Yop were sold in 2025, and the brand is on the cusp of returning to its immense popularity seen in the early 2000s,” explained Ewa Moxham, UK head of marketing for Yoplait.
“Now is the time to give the brand a modern refresh to ensure it really pops on-shelf, appeals to teenagers and young adults with an impactful marketing campaign and ensure as many of our consumers try YOP’s unique taste and texture.”
With a £600k investment behind a campaign kicking off in April, Put a Yop To It has been designed to tap into stressful, noisy and often pressurised lives that teenagers and young adults experience, with social media bombardment, exams, work and keeping up with the latest trends all affecting them.
The disruptive campaign will run across social and digital to ensure it’s integrated into everyday routines whilst driving footfall to stores through OOH advertising. An in-store shopper campaign will drive purchase conversion.
60,000 samples will be handed-out at colleges, workplaces, retailer head offices and key trade events over two weeks in May.
Yop is available in Strawberry, Raspberry and Mango & Pineapple flavours in both 825g and 500g bottles.
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