Latest Soft Drinks News – Page 24
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Product NewsOasis targets lunchtime shoppers with fruity campaign
The Be Your Own Oasis campaign is centred around young adults
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Features and analysisRockstar energy drink links up with Stormzy for virtual concert
The Spotify performance will celebrate the launch of Rockstar’s Press Play platform
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Product NewsSchweppes targets young adults with Born Social summer campaign
The campaign is part of a new strategic direction for the brand
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Product NewsKate Moss extends Diet Coke partnership with summer campaign
The supermodel will be paying homage to the original 11:30 Diet Coke Breaks from the ‘90s and ‘00s
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Product NewsNurishment functional milk drinks reveal no-added-sugar range
The range features two new flavours as well as top sellers from the original lineup
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Product NewsTropicana launches new ‘It’s THAT Juice’ campaign
The campaign will roll out across the UK with OOH & digital, BVOD, Social and PR
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Product NewsCo-op expands chilled coffee offer with Ever Ground Caramel Latte
The new flavour will be backed by Co-op’s first own brand on-pack promo
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Promotional VideoDon’t miss out on a major soft drinks opportunity this summer
After the success in the soft drinks category last year, find out what opportunities are available for on-the-go and how you can grow your sales this summer.
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Products In DepthEight things you need to know about water, juice and milk drinks
Find out which soft drinks segments are awash with opportunity this summer
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Product NewsWarrior unveils pre-workout Tropical Sourz energy shot
The drinks contain caffeine and endurance-boosting Beta-Alanine
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Product NewsRibena returns to TV with ‘Summer of Fun’ campaign
The new ad forms part of Ribena’s £5m ‘Summer of Fun’ campaign,
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Product NewsBoost adds Blood Orange & Raspberry Crush to Juic’d range
Blood Orange & Raspberry Crush will be available from June In a 500ml can with a £1.09 price-mark
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Product NewsBarr Soft Drinks invests £4m in Rubicon
Barr Soft Drinks has announced a £4m investment in Rubicon, including a new campaign
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Product NewsBottlegreen unveils new multi-media campaign
Bottlegreen has launched a multi-media ad campaign to encourage consumers to incorporate the brand in other drinks
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Product NewsNew look for Copella juice range
Copella has unveiled a new look and feel for its juice range
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Product NewsSwizzels and Applied Nutrition launch Drumstick flavour Body Fuel Hydration Drink
Applied Nutrition has launched the ‘Drumstick Original Raspberry’ flavour of its electrolyte and vitamin water Body Fuel
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Product NewsTropicana ventures into ambient juice
Ambient juice is growing 2.4 x faster than the chilled juice category
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Product NewsCawston Press reveals new media campaign
The activity will promote the soft drink brand’s ‘no jiggery pokery’ message
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Product NewsPurity Soft Drinks reveals Juiceburst Summer Fruits
The drink claims to have a higher fruit juice content than the majority of its competitors
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Features and analysisBritvic sees £400m soft drinks sales opportunity for convenience stores
On-the-go soft drinks have bounced back, but there are big opportunities for c-stores, says Britvic