Coke Lemon

Coca-Cola has announced the return of its lemon-flavoured Coca Cola.

After being off the market since 2006, the product has been relaunched in two new lemon flavours, giving consumers the option to enjoy it with or without sugar.

The new launches hope to meet growing consumer demand for innovation in colas, with flavoured colas growing ahead of the colas segment as a whole.

Rolling out this month, the two variants will be available in 330ml cans and 500ml rPET bottles for shoppers to enjoy on-the-go and larger two-litre (Zero Sugar Lemon) and 1.75-litre (Original Taste Lemon) rPET bottles and multipack cans for sharing occasions at home.

Priced marked options will be available for both flavours in 500ml formats and ’Original Taste Lemon’ 330ml cans.

Rob Yeomans vice-president commercial development at Coca-Cola Europacific Partners GB said: “Consumers that order Coca-Cola in a pub will be used to seeing it served with “ice and a slice”, which for many is the ideal refreshment on a hot summer day. Our new Lemon flavour will help us to bring that iconic pairing into retail, with a full-on zing flavour to deliver a taste that we know consumers will love – with and without sugar.”

“Flavoured colas are growing ahead of the total cola segment as consumers look for new twists on their favourite drink, which we’ve seen through the popularity of our cherry variants and other limited-editions. The sub-segment presents a real opportunity for retailers, and we’ll be investing in our range of flavours throughout 2024 to help them make the most of it.”

It will be supported by a large-scale integrated marketing campaign, including sampling, out-of-home advertising, experiential, social media content and in-store activation.

Convenience retailers can request POS kits on Coca-Cola Europacific Partners trade website.