Coca-Cola Europacific Partners (CCEP) has added Monster Juiced Bad Apple to its portfolio.
Available from 4 March in plain and priced-marked cans, Monster Juiced Bad Apple aims to tap into the apple flavour’s popularity across adjacent categories including fruit juice and cider.
Bad Apple joins the eight-strong Monster Juiced range which includes Mango Loco, Pipeline Punch, Aussie Lemonade, Khaotic, Pacific Punch, Monarch, Ripper and Mixxd Punch.
Convenience retailers can request Monster Juiced Bad Apple POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.
Associate director of portfolio development at Coca-Cola Europacific Partners GB Helen Kerr, said: “More than half of energy drinks’ innovation sales over the last year have come from Monster’s NPD – which has helped us grow our value sales by a massive £111m. And shoppers can’t get enough of our flavour-packed Monster Juiced range, which is up 25% in value and growing ahead of the flavoured energy segment and the total energy category.
“Every year our Juiced launches are among the best performing NPDs, in terms of value sales, in energy drinks thanks to their big flavour profile that really pack a punch and we’re confident Bad Apple will be right up there. It’s one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.”
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