Rockstar Energy adds Zero Sugar Blueberry to range

Rockstar Energy is launching a new addition to its zero sugar range.

Zero Sugar Blueberry will be available in a 500ml £1.29 PMP. The launch will be supported by out-of-home media, sampling, in-store activations, and a strategic combination of PR and influencer initiatives.

Britvic’s retail commercial director Ben Parker said: “No Sugar Blueberry allows retailers to strengthen their energy range and capture the attention of even more shoppers in-store. Providing a flavoursome, non-sugar choice is key to making the most of the category, which shows no signs of slowing down. Also available in a price-marked can, No Sugar Blueberry not only delivers an interesting and in-demand flavour, but also offers shoppers great value.”