Rubicon RAW Boardmasters 2024

Rubicon RAW is celebrating its third year as the exclusive energy partner of Boardmasters, with the launch of a new on-pack promotion and biggest-ever support plan.

From 1 April, shoppers will have the chance to win one of 30 pairs of general admission tickets to Boardmasters Festival (7-11 August 2024).

Rubicon RAW will have huge visibility across the whole festival, including the return of the brand’s slackline challenge, sampling across all of the festival campsites, branding on the main stage and involvement in all of the surfing competitions.

The activity will be supported with an always-on digital marketing campaign reaching millions of consumers to continue building brand awareness and loyalty with new and existing energy shoppers.

Commercial director at Barr Soft Drinks Jonathan Kemp, said: “We’re really excited to be the Exclusive Energy Partner of Boardmasters. The event attracts a huge audience and is packed with live music from global headline acts and world-class surfers, creating an opportunity for us to build Rubicon RAW into the hearts and minds of core energy consumers.

“As part of the partnership, we’re adding excitement to the energy drinks fixture with our latest on-pack promotion. The promotion runs across our entire 500ml £1 PMP range and will appear on 1.5 million cans throughout April, May and June. We’ll also be supporting with impactful POS to create in-store theatre and drive retailer sales.”