Latest Soft Drinks News – Page 20
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Features and analysisHas the Prime drinks bubble burst?
With Hydration and Energy drinks now on shelf, we ask retailers whether consumers can have too much of a good thing
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Product NewsEpicurium adds functional lines and premium snacks to line up
The wholesaler is expanding its portfolio with four new ranges
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Product NewsFrieslandCampina pours £3m into Yazoo TV campaign
The brand promises to ‘Shake up the mundane’
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Product NewsRibena teams up with Hasbro for ‘Summer of Fun’ on-pack promotion
The return of the Hasbro promotion is part of Ribena’s “Summer of Fun” to help the brand celebrate its 85th birthday
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Product NewsCosta reveals retailer and community giveaway, plus on-pack promo
Retailers can win cash, while consumers can win trips to Ibiza and the US and tech gadgets
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Product NewsOasis targets lunchtime shoppers with fruity campaign
The Be Your Own Oasis campaign is centred around young adults
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Features and analysisRockstar energy drink links up with Stormzy for virtual concert
The Spotify performance will celebrate the launch of Rockstar’s Press Play platform
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Product NewsSchweppes targets young adults with Born Social summer campaign
The campaign is part of a new strategic direction for the brand
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Product NewsKate Moss extends Diet Coke partnership with summer campaign
The supermodel will be paying homage to the original 11:30 Diet Coke Breaks from the ‘90s and ‘00s
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Product NewsNurishment functional milk drinks reveal no-added-sugar range
The range features two new flavours as well as top sellers from the original lineup
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Product NewsTropicana launches new ‘It’s THAT Juice’ campaign
The campaign will roll out across the UK with OOH & digital, BVOD, Social and PR
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Product NewsCo-op expands chilled coffee offer with Ever Ground Caramel Latte
The new flavour will be backed by Co-op’s first own brand on-pack promo
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Promotional VideoDon’t miss out on a major soft drinks opportunity this summer
After the success in the soft drinks category last year, find out what opportunities are available for on-the-go and how you can grow your sales this summer.
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Products In DepthEight things you need to know about water, juice and milk drinks
Find out which soft drinks segments are awash with opportunity this summer
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Product NewsWarrior unveils pre-workout Tropical Sourz energy shot
The drinks contain caffeine and endurance-boosting Beta-Alanine
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Product NewsRibena returns to TV with ‘Summer of Fun’ campaign
The new ad forms part of Ribena’s £5m ‘Summer of Fun’ campaign,
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Product NewsBoost adds Blood Orange & Raspberry Crush to Juic’d range
Blood Orange & Raspberry Crush will be available from June In a 500ml can with a £1.09 price-mark
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Product NewsBarr Soft Drinks invests £4m in Rubicon
Barr Soft Drinks has announced a £4m investment in Rubicon, including a new campaign
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Product NewsBottlegreen unveils new multi-media campaign
Bottlegreen has launched a multi-media ad campaign to encourage consumers to incorporate the brand in other drinks