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Retailers can now purchase Sneak Energy from confectionery distributor World of Sweets. 

The confectionery giant will be stocking its range of 500ml energy drinks including variants Tropikilla, Purple Storm, Raspberry Lemonade and Blizzard Lemonade.

Well-established within the gaming community, the brand said it is working with World of Sweets to expand its audience reach.

According to current findings by Statista, 11 million Gen Z and Millennials regularly buy energy drinks with five million of those looking for cleaner, benefit driven and functional energy drinks.

Sneak Energy’s natural caffeine, zero sugar, taurine, ginseng, choline and carnitine plus added B vitamins blend provides a boost to enhance mental focus and sharpness.

Retailers will be able to activate branded point of sale to help drive impulse purchases in the chiller fixture and off-shelf.

Chris Smith brand manager from World of Sweets said: “Since the brand launched five years ago, they’ve built a massive following online to become a popular online energy drink. Now is the time to take them to a wider audience with the World of Sweets distribution network.

“The brand’s already strong audience is highly engaged on its social channels with limited products selling out fast. They also have over 500,000 website visits per month. This is great news for retailers - an in-demand product will see customers heading to store.”