Latest Soft Drinks News – Page 21
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Product NewsNew look for Copella juice range
Copella has unveiled a new look and feel for its juice range
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Product NewsSwizzels and Applied Nutrition launch Drumstick flavour Body Fuel Hydration Drink
Applied Nutrition has launched the ‘Drumstick Original Raspberry’ flavour of its electrolyte and vitamin water Body Fuel
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Product NewsTropicana ventures into ambient juice
Ambient juice is growing 2.4 x faster than the chilled juice category
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Product NewsCawston Press reveals new media campaign
The activity will promote the soft drink brand’s ‘no jiggery pokery’ message
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Product NewsPurity Soft Drinks reveals Juiceburst Summer Fruits
The drink claims to have a higher fruit juice content than the majority of its competitors
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Features and analysisBritvic sees £400m soft drinks sales opportunity for convenience stores
On-the-go soft drinks have bounced back, but there are big opportunities for c-stores, says Britvic
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Product NewsRio Soft Drinks offers Tropical flavour in take home format
Distributor Boost Drinks claims that total take home carbonated formats have grown 13.5% since last year
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Product NewsRobinsons RTD brings back The Hundred cricket promo
The on-pack promotion is returning for a second year
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Product NewsVolvic introduces Touch of Fruit Sugar Free in Kiwi & Lime
Consumers voted for the flavour using a social media poll
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Product NewsRadnor Splash unveils 2-for-1 Alton Towers promotion
This is the drink’s biggest ever on-pack promotion will be backed by TV ads
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Product NewsPepsi Max teams up with Big Zuu to focus on food pairings
The rapper and TV chef will host a series of 15 minute recipes designed to be enjoyed with a Pepsi Max
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Product NewsKaytea adds White Peach variant to iced tea range
The drink is cold brewed with loose leaf green tea
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Product NewsOasis Zero Exotic Fruits set to boost summer sales
The brand is also launching a marketing campaign aimed at young adults
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Product NewsBoost Energy Lemon & Lime lands in time for summer
The citrus energy drink is available in a pricemarked pack (PMP)
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Product NewsMonster brings back retailer support initiative for third year
The initiative is fronted by retailers Amrit Singh, Jack Matthews and Natalie Lightfoot
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Product NewsChocomel introduces pricemarked pack
The pack is set to boost retailers’ their on-the-go beverage sales, claims FrieslandCampina UK
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Product NewsShaken Udder makes major media investment
The brand is being promoted on various platforms throughout May
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Product NewsBritvic unveils Robinsons with Benefits premium squash range
The drinks claim to fight fatigue, support immunity and re-energise
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Features and analysisFree Skwishee Day drives strong footfall for retail partners
Skwishee stockists dispensed 71,000l of product on Saturday 22 April as part of the nationwide Free Skwishee Day event
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Product NewsBarr releases Irn-Bru Xtra Tropical and Ice Cream flavour drinks
The firm claims flavour innovation brought around £10m to the total category during the summer months