Highland Spring Flavours Range

Highland Spring has entered the flavoured still water category with the introduction of three new flavours - strawberry, apple & blackcurrant and lemon & lime.

The launch aims to make a splash in the category by offering a “healthier way to hydrate” and to “meet the growing consumer need for high-quality taster drinks,” said Highland Spring.

All three products are sugar-free, combining natural flavours with the purity and taste of Scottish spring water sourced from the Ochil Hills, Perthshire, Scotland.

According to Nielson, the flavoured still water category has experienced encouraging growth in the last 6 months, after two years of volume decline.

The brand said the new launch underlines its continued commitment to developing and growing the brand through providing healthy hydration in an environmentally sustainable way.

Nic Yates marketing director at Highland Spring said: “These new products are a natural extension to the Highland Spring portfolio and having spoken to over 2,400 flavoured water drinkers, whilst conducting five separate pieces of market research including a Home Use Test (HUT), we are absolutely confident they will have high appeal to shoppers and support the continued growth of the category.”

The new products are available in selected Tesco stores, Booker Retail Partners and will roll out online from April.

500ml bottles are available in Booker Retail Partners, while 750ml and 1.25ml are available in Tesco.

The launch will be supported by a sampling programme across the Tesco footprint which will deliver the product directly into shoppers’ hands. This will be reinforced by in-store ‘on and off’ shelf POS and an ‘always-on’ creative social and digital media campaign in an aim to drive trial and repeat purchases.