Capri Sun has announced a first-to-market launch with its redesigned recyclable drink pouches – rolling out across retail, convenience, wholesale and foodservice channels.
The 200ml single serve pouches come in Orange and Blackcurrant & Apple flavours, and will be the first of the Capri-Sun range to transition to the new packaging. Made entirely of mono material polypropylene (PP), it is the first juice drink pouch to be recognised as recyclable and joins other soft plastics, such as carrier bags, that can be collected for recycling at large supermarkets in the UK.
The new mono pouches have a significantly lower carbon footprint than any other common beverage packaging, reducing CO₂ emissions by a further 25% compared to its current pouch, which already weighs only a fifth of a comparable PET bottle.
From H2 2024, Capri-Sun will also introduce its 330ml recyclable pouches, with a re-closable, tethered cap, saving 14% on packaging compared to the previous cap, which consumers will be able to recycle from home via kerbside collection.
Senior marketing manager at Capri-Sun UK Anke von Hanstein said: “We’re excited to launch our very first recyclable pouch in the UK. We know that sustainability is increasingly influencing purchase decisions among parents and we as Capri-Sun need to do our part to help families. That’s why we’re launching the product they love in a more sustainable format.”
No comments yet