Latest Soft Drinks News – Page 28
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Product NewsMars unveils M&M’s Brownie Milk drink
The M&M’s brand is being supported by £4m media spend
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Products In DepthNine things you need to know about water, juice, squash and dairy drinks
Covid-19 turned the soft drinks category on its head, but now it’s all change once again
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Product NewsPepsiCo kicks off UEFA Women's EURO 2022 campaigns
PepsiCo has launched a series of campaigns to celebrate UEFA Women’s EURO 2022
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Product NewsVitamin-filled Energy One drink targets millenials
Each energy drink sale sees a donation made to charity
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Product NewsBritvic unveils marketing campaign for The London Essence Co.
The premium mixer brand will be on TV on demand this summer
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Product NewsBarr unveils new Rubicon campaign
The ‘Made of Different Stuff’ campaign features broadcast on demand, out of home, social and digital advertising, sampling and shopper marketing activity
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Product NewsRibena reveals £7m upbeat Chin Up campaign
The initiative is set to help shoppers laugh through life’s challenges
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Product NewsStarbucks unveils Frappuccino Toffee Honeycomb iced coffee
The limited edition drink taps into the popularity iced RTDs
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Product NewsCoca-Cola unleashes on-pack music promotion
Consumers can access the promo using QR codes
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Product NewsRobinsons reveals augmented reality Big Fruit Hunt
The game will encourage families to go outside searching for virtual fruit
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Product NewsBoost enters 500ml can market with Juic’d energy range
The drinks contain 5% real fruit juice
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Product NewsYazoo brings back Merlin family fun days on-pack promotion
The 2-4-1 ticket deal will run until November
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Product NewsCoca-Cola begins introduction of attached caps across portfolio
The move is set to boost collection and recycling, and help prevent litter
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Product NewsCosta Coffee reveals indulgent Frappé RTD range
The drinks are designed for treating, but compliant with HFSS
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Promotional FeatureHow to boost your energy drinks sales
Energy drinks are now worth £1.47bn. Find how to capitalise on the continued evolution of the category and why it is key to exciting new and existing shoppers, while meeting changing consumer demands.
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Product NewsBritvic teams up with Uber Eats for 7UP promo
The on-pack promotion gives consumers the chance to win Uber Eats vouchers
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Product NewsNew Relentless Zero Sugar range launched by CCEP
Relentless Zero Sugar is available in Peach and Raspberry variants
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Product NewsBottlegreen releases Lime & Mint cordial
The launch coincides with the brand’s biggest ever ad campaign