Latest Soft Drinks News – Page 28
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Promotional VideoHow to cater to shoppers’ varying energy drinks needs and grow sales
The energy drinks category is booming. In this video, Britvic’s head of category management, Chris Newman reveals how successful category management can unlock value and drive sales.
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Features and analysisHFSS location restrictions introduction confirmed by the government
Rumours of a last-minute u-turn proved to be unfounded with the HFSS location restrictions coming into force on 1 October
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Features and analysisSouthern Co-op trials water vending machine with tap and upgraded options
The machine offers free tap water, as well as still or sparkling twice filtered water
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Product NewsCoca-Cola GB extends attached caps to 500ml bottles go improve sustainability
The change will make recycling easier and help prevent litter
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Product NewsVirtue Drinks adds Orange flavour to Clean Energy range
The drink contains caffeine from green coffee beans
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Product NewsIrn-Bru unveils World Cup on pack promotion
Football fans will have the chance to win a ‘Stay At Home’ kit
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Product NewsBoost supports sports range with depot activity and community work
Boost Drinks is increasing its marketing activity for its isotonic Sport range with a collection of in depot activations
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Product NewsSuntory offers retailers the chance to win a weekend away
The firm will also provide management cover while the retailers are away
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Product NewsRubicon Raw reveals promo exclusive to convenience channel
The Rubicon Raw promo will give shoppers the chance to win a bike
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Product NewsMonster adds Watermelon and White Pineapple flavours
The brand is also making Monster Ultra Black available as a PMP
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Product NewsSuntory releases Ribena Sparkling Zero Sugar
The rest of the range also has a new look and reduced PMPs
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Products In DepthSeven things you need to know about Halloween
Creep it real this spookfest by taking note of all the latest ghostly goings on
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Product NewsF’real adds Chocolate Fudge Brownie to portfolio
The new flavour will be available at the end of the month
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Products In DepthSix things you need to know about Diwali
Light up your sales during the annual five-day winter celebrations
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Product NewsFrightening Fanta campaign launched for Halloween
Coca-Cola Europacific Partners (CCEP) has launched a new Halloween on-pack promotion for Fanta
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Product NewsRockstar targets students with ‘Fuel Every You’ campaign
Rockstar will be handing out samples during Fresher’s Week
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Product NewsZero Loser on-pack promotion unveiled by Lucozade Energy
The promotion is the first one to appear on the Lucozade Zero range
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Product NewsColdpress adds lemon and lime options to juice range
The Coldpress lemon and lime variants are available in 1L bottles
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Product NewsChocomel embarks on summer promotional activity
Chocomel has launched new promotional activity, including advertising, sampling and influencer content
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Products In DepthNine things you need to know about Big Night In
With money a concern, staying in is the new going out for many Brits. How can retailers capitalis on the Big Night In?