Britvic IC comp

Britvic is offering five lucky retailers the chance to win £1,000 each towards their energy bills this year, alongside a bespoke planogram for their store to help power up their soft drink sales.

The promotion comes as exclusive Britvic research, conducted in collaboration with the Association of Convenience Stores (ACS), reveals that over half of the retailers surveyed expressed concern about rising energy bills.

ACS research also found that 85% of the retailers surveyed had experienced an increase in energy costs in the past six months, leading to Britvic looking to support retailers where it makes the most difference.

Ben Parker, commercial director at Britvic, said: “We’re supporting retailers by powering up their stores alongside powering up their sales with our on-the-go range. We understand the pressures retailers continue to face with the increasing cost of doing business, so we must support the heart of many people’s communities and give back to retailers in ways that can truly make a difference. In fact, the ACS research shows that all the respondents surveyed were interested in financial assistance from brands and suppliers. We will continue offering our unrivalled advice and support, making the soft drinks category successful nationwide with our well-loved brands.”

To enter the competition, retailers must log in or sign up for Britvic’s At Your Convenience platform and fill out the form by 4 April 2024 to enter the competition.