Red Bull is bringing a frosty new addition to its flavoured energy line-up with the launch of Red Bull Glacier Edition.
The Frosted Raspberry variant will be available exclusively to Booker retailers and in Tesco stores from today (12 October), ahead of a wider roll-out planned for early next year.
Flavoured energy remains a major growth driver, having outperformed unflavoured energy and gained share over the past three years (NIQ Discover, Total Coverage, Functional Energy, 52WE 18.04.26 vs 3YA). The launch builds on this demand and follows the latest Red Bull Winter Edition Pistachio and Berries, introduced in September.
A full-sugar variant, the Red Bull Glacier Edition is available in a range of plain and price-marked packs, with the 250ml can (rrp: £1.80) providing an accessible entry format and the 473ml can (rrp: £2.85) offering loyal shoppers a trade-up option. Both sizes are available in price-marked formats, with a four x 250ml multipack (rrp: £5.75) also available.
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