Red Bull is set to bring a fresh burst of seasonal excitement to the chiller later this month, with the launch of its new Red Bull Winter Edition - Pistachio & Berries.
Available in all channels from 28 September, the energy drink combines a nutty flavour profile with a fresh berry finish, the latest addition to the Red Bull Editions line-up taps into the “growing popularity of pistachio while delivering the discovery, novelty and seasonal relevance that help retailers create excitement at the energy fixture,” it said.
Red Bull Editions have been accelerating year-on-year growth and building a strong shopper base as the portfolio expands.
Stores now stock an average of nine Editions, while rate of sale continues to improve with every seasonal launch, it added.
Two variants
Available in both full sugar and sugar free variants across a wide range of plain and pricemarked packs, new Red Bull Winter Edition Pistachio & Berries gives retailers multiple ways to meet shopper demand, with both 250ml and 473ml playing a role in meeting different moments of consumer need.
The launch will be supported by a national campaign, called In for the WINter, designed to “give consumers the energy they need to be at their best when competing with friends,” Red Bull said.
Bringing socialising in to beat the chill, the campaign will “give Wiiings to games nights in and out of home, supported by a full ATL campaign, an interactive site and in-venue rewards,” Red Bull confirmed.
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