Public voting opened for the first time ever this week to secure UK stop-offs for the Coca-Cola Christmas Truck in 2026.
The voting opened via Coca-Cola’s website, giving any town the chance to be considered for a special visit from the truck during the run up to Christmas in November and December.
At each confirmed stop, the Coca-Cola Christmas Truck will roll in beneath a canopy of twinkling lights, transforming it into “a magical winter wonderland.”
The iconic red truck will provide the perfect backdrop for “festive selfies and unforgettable Christmas memories,” Coca-Cola said, while visitors can enjoy festive games, win exclusive merchandise and refresh with an ice-cold Coca-Cola Original Taste, Zero Sugar or Diet Coke.
New research
The vote launches alongside new research commissioned by Coca-Cola, revealing that more than four in five people across Great Britain (82%) wish their local town felt more festive at Christmas.
Launching the vote this week, Christmas fan and social media star Joe Sugg said: “Christmas feels most special when there’s something everyone can enjoy together. I’m excited people across Great Britain can vote for a town where the Coca-Cola Christmas Truck could add even more festive sparkle.”
Sugg voted for Corsham as he went to school there and lots of his friends still live there. He’s encouraging people across Great Britain to vote for a town to be considered for a visit.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Christmas is such an important time for our retail and hospitality customers, and the Coca-Cola Christmas Truck has become a much-loved part of the festive season in towns across Great Britain.”
The deadline for suggestions via the Coca-Cola website is 3 November.
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