Weetabix has launched a new campaign to show how Weetabix cereals can help our bodies perform.

The £10m campaign ‘Incredible Inside’, which launches on June 8 with a TV advert, has been created to show how Weetabix cereals are specially designed to deliver the nutrition consumers need to be at their best.

Sally Abbott, group marketing director, said: “With news stories appearing everyday on what we should and shouldn’t eat, most consumers are left feeling confused and many are questioning how relevant these claims are and what they actually mean for them and their family.

“‘Incredible Inside’ helps put this into context for consumers in a compelling and inspiring way, connecting with them emotionally, and helping them understand the nutritional benefits of the Weetabix family of cereals in relation to the normal, everyday things their bodies help them do. We want to remind consumers that their bodies are incredible, and what they put into them should be too.”