Wall’s relaunches sausage roll range

Wall’s has announced the biggest relaunch and recipe change in its history.

The new sausage rolls, made with premium cuts of pork shoulder and pork belly, have been seasoned with a blend of herbs and spices developed by the Wall’s team of chefs.

All packaging across the Wall’s pastry range has also been given a refresh, with a redesign that includes product photography for the first time to enhance standout on shelf.

The new recipe will be rolling out across the entire Wall’s sausage roll range during June and is expected to further build on the strong growth of the brand over the past year.

The relaunch will be supported by digital media, social media, consumer sampling, print advertising, PR and regular in-store promotional activity.

The sausage rolls to feature the new recipe include:

• Jumbo Sausage Roll (130g)
• 4 Pack Sausage Rolls (220g)
• Twin Pack Sausage Rolls (160g)
• 12 Cocktail Sausage Rolls (240g)
• 10 Snack Sausage Rolls (270g)
• 10 Pack Sausage Rolls(550g)
• 14 Dinky Sausage Rolls (140g)

 Jason Manley, brand director at Wall’s Pastry, said: “This relaunch represents a major investment in our brand quality and our ambition to delight our loyal consumers every single time. As the beacon brand in the category, our focus is on drawing new shoppers to the fixture and fuelling category growth through continuous improvement and product innovation.

“We’ve listened to our consumers through every step in the process to create a sausage roll that’s better in every single way and has fresh new packaging to match. As always, at our core remains our firm commitment to the incredible great taste, high quality, and exceptional value that makes Wall’s Sausage Rolls’ Britain’s favourite.”