Walkers champions the potato in its new campaign

Walkers has launched a new campaign championing its taste credentials and the hero ingredient in its recipes – the potato.

Walkers latest TVC will feature a selection of the brand’s real British farming partners and will depict the journey from potato to crisp. The campaign is live now with in-store activity to follow shortly after.

Rachael Smith, senior walkers marketing manager, said: “We know that taste is the number one purchase driver when buying crisps and snacks and that the journey for great taste starts from the ground up. Our Sustainable Farming Programme ensures every potato we use is sustainably grown on British farms to guarantee great quality and delicious Walkers taste.

“We are incredibly thankful to our shoppers for continually demonstrating their love for our brands and to our incredible farming partners, some of which have been working with us for generations.”