Soft drinks brand Vimto has linked up with confectionery distribution giant IB Group to create Vimto Juicy Mixups - a new twist on the classic gummy mix.

307749 Vimto Juicy Mixups web

The sweets bring together the taste of popular Vimto Remix flavours to create a soft treat in a combination of much-loved retro sweet shapes including a fried egg, bottle, watermelon slice, ring and pencil.

Available now, Vimto Juicy Mixups (rrp £1 for 140g) are available across the country, with stock in all 19 Hancocks Cash and Carry stores, plus distribution throughout its customer base.

The new addition joins Vimto Lolz, a range of chewy, fruity lollies launched in September.

Vimto is growing ahead of the soft drinks category in the UK, increasing over 10 consecutive years to reach £90.8m (Nielsen Value Sales, Total Coverage, MAT 25 January 2020).

Vimto brand licensing manager Helen Hartley said: “Millions of people around the country love the classic taste of Vimto and our partnership with IB Group means we can continue to create refreshing new ways for them to enjoy it.”