Vimto Lolz lollipops is the third confectionery NPD from the Vimto brand in as many months to be added to the IB Group portfolio.

The chewy, fruity lollies contain real fruit juice and are made with only natural colours. With an rrp of 15p, the products are targeting the pocket money market. 

Lolz joins the Vimto Fizzy Mallow bag (rrp £1), which launched earlier this month, and Flying Saucers, which hit shelves in July.

Each saucer is printed with the brand’s logo and a short message from Vimto’s latest marketing campaigns: ‘You Cheeky Rascal’; ‘I See Vimto in You’; and ‘I Like You!’.

Flying Saucers are available in a 26g £1 pricemarked pack (PMP) as well as in a 40g (rrp £1) non-PMP format. All the Vimto confectionery lines are available to c-stores through Bobby’s Foods.

Helen Bradshaw, marketing director at IB Group, said: “Our on-going partnership with Vimto is helping to support their ever-growing brand, now worth £87.9m. With our experience in confectionery, vast relationships with suppliers all over the world and extensive routes to market our main objective is to create fun, tasty confectionery that consumers love and retailers profit from.

“Watch this space over the next 12 months as we are busy working with Vimto to develop even more unique and exciting Vimto sweets for 2020, so keep your eyes peeled for future launches!”