Snack company Pladis has announced it is extending its consumer favourite Mini Cheddars range and adding to the Jacob’s Crinklys portfolio, with the snacks designed to appeal to more consumers and satisfy their snacking needs.
Mini Cheddars Cheeselets is a new Mini Cheddars sub brand, launching in two flavours - Intensely Cheesy and Intensely Cheese & Onion. Baked with real cheese, the snacks are tangy and square-shaped with a delicious crunch and the strong cheese flavour Mini Cheddars fans love.
Ciaran Conway, senior brand manager, said: “Mini Cheddars remain the go-to snacking favourite for families, but we know teenagers and young adults want to enjoy bolder, louder and crunchier savoury snacks. Step in Mini Cheddars Cheeselets, with tangy bold flavours that bring a new flavour adventure to a new generation of snackers.
“Mini Cheddars Cheeselets marks the biggest flavour-led innovation for Mini Cheddars in recent years, tapping directly into the growing demand for louder, bolder cheese snacks.”
As well as this, the Jacob’s Crinklys range also has new additions in the shape of Crinklys BIG, a new all-year-round proposition made for sharing. The oven baked snacks come in three flavours - Cheese & Onion, Salt & Vinegar and Prawn Cocktail.
“Crinklys BIG is a bigger product than our original Crinklys, which offers consumers a more satisfying eat,” says Solene Conanec, brand manager at Pladis.
“This format is well suited to lunchtime - the number one crisps and snacks occasion - while also meeting growing demand for products suited to evening sharing.”
Both new ranges roll out in all stores from this week. The Cheeselets come in a 150g sharing bag with an RRP of £2 (pricemarked at £1.25) and Jacob’s Crinklys BIG are in a 150g sharing bag with the same prices.
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