Allwyn has appointed Katie Harbron as its new director of games to drive the future innovation of The National Lottery’s portfolio.
Reporting to Richard Dawkins, managing director of digital, Harbron will lead Allwyn UK’s games team. She will be responsible for the performance and development of The National Lottery’s draw-based games and interactive instant win games. Katie joins Allwyn from online casino MrQ,
Welcoming Harbron to Allwyn, Dawkins said: “Katie brings extensive experience in leading product content and commercial development for global brands. I’m really excited about the impact I know she and her team will have as we further develop our games to meet the evolving needs of our players and to ensure we responsibly generate more money for Good Causes.”
Harbron added: “I’ve always admired The National Lottery and the unique position it holds in the UK, so the opportunity to play a part in innovating the games is incredibly exciting.”
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