Trebor’s convenience channel exclusive promotion, Get Minted, is returning for a second year.
Trebor’s promotion will run from 1st April until 17th June 2018 with an aim to drive excitement and sales by offering consumers a chance to win one of 102 prizes ranging from £50 up to a whopping £5,000. Consumers can win by simply unwrapping Trebor packs and finding a ticket revealing if they’ve won a cash prize.
And it’s not just consumers who will win. For retailers who stock Trebor and display the Get Minted POS, Mondelēz International will match the value of each cash prize for retailers where winning packs are purchased.
Get Minted was launched last year and succeeded in driving sales by an increase of 8.5% in Independents and Symbols during activation period (IRI w.e.18.06.17). This year’s promotion will be extended to include 2017 NPD, Trebor Softmints Pots 100g and Trebor Sugar Free Mighties Megapack 44.5g.
Retailers will also be able to find advice on how to boost mints sales further on deliciousdisplay.co.uk.
Prize coupons will be hidden within selected wrappers of the following Trebor