Belgian beer brewery Chouffe is expanding its UK alcohol free offer this spring, with two major updates.
Firstly, it has announced its popular La Chouffe Alcohol Free beer will now be 0.0%, down from 0.4%.
Secondly, a new no alcohol Chouffe Cherry 0.0% has been announced, in a move that looks to “strengthen Chouffe’s position within the fast-growing no and low category,” while giving retailers a broader premium alcohol free range anchored in real flavour and Belgian brewing heritage.
Steve Behan, general manager at supplier Duvel Moortgat UK, said: “Chouffe Cherry has built a loyal following around the world thanks to its bold fruit character and unmistakable Belgian identity. Bringing that same flavour experience into a 0.0% format was a natural evolution for us.
“At the same time, evolving our La Chouffe Alcohol Free from 0.4% to 0.0% allows us to further strengthen our alcohol free range and give drinkers even more choice when they’re looking for flavour and authenticity without alcohol.”
The new Chouffe Cherry 0.0% rolls into Asda stores from next month, with from April 2026, RRP £1.75, with wider retail distribution planned in the following months.
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