Yoplait has unveiled a new-look for its Peppa Pig yogurts and extended the range to now include both small (45g) and big pots (85g).
Targeted at the three- to six-year-old age bracket, the eye-catching new packaging now features baby Evie, the new addition to the Pig family, alongside Peppa Pig, one of the most loved cartoon characters.
Justin Stanley-Duke, senior brand manager for Kids’ at Yoplait, said: “Peppa Pig has had headline grabbing storylines including the birth of baby Evie, which has delivered billions of media impressions and global awareness which is driving appeal for licensed products like our nutritious range of yogurts.”
“The new look and range extension is set to appeal to our existing fanbase but also draw new consumers into the category. We’d encourage our retail partners to stock up on Peppa Pig yogurts as they will be in high demand throughout 2026 and beyond.”
The Peppa Pig 6x45g packs have an RRP of £1.20 while the 4x85g packs are £1.50.
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