Treasury Wine Estates’ Squealing Pig brand has announced its first ever out-of-home campaign with a nod to a Summer of Love.
Running from now until the 28 August, the out-of-home campaign will see adverts placed across London, Edinburgh, Manchester, Brighton, and Leeds, promoting Squealing Pig’s Italian Pinot Grigio Rosé, New Zealand Sauvignon Blanc and Mendoza Malbec.
The out-of-home activity kicks off a busy summer campaign for Squealing Pig, with the brand delivering activity across Brighton & Hove and Manchester Pride events this summer as the sole category sponsor of both festivals.
Ben Blake, head of marketing EMEA at Treasury Wine Estates said: “We couldn’t be more excited to launch Squealing Pig’s first ever out of home campaign as part of the brand’s wider growth strategy. This is a major stepping stone for us and we want to watch the pig fly as we continue to champion this brand and significantly raise awareness of Squealing Pig among UK consumers through impactful campaigns such as this.
“It is also a great privilege to support and celebrate with the LGBTQIA+ community at the iconic Brighton and Manchester Pride events. At Squealing Pig, we are dedicated to working with inspiring people and communities to advocate causes the team are truly passionate about, and this is why we are bringing a Summer of Love to all.”
Paul Kemp, managing director of Brighton & Hove Pride added: “Brighton & Hove Pride is the marquee event for the LGBTQIA+ community in the UK and its therefore critical that we’re working with forward thinking brands and businesses to ensure we’re delivering the best experience possible, every year. We are thrilled to have once again partnered with Squealing Pig as the official wine sponsor for Pride. Brighton Pride attendees last year loved having great wine offer from a forward-thinking brand, so it’s great Squealing Pig, and the Squealing Pig balloon, will be back for 2023.”
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