ANHEUSER-BUSCH is to distribute the Spanish premium Estrella Damm beer from Grupo Damm in the UK.
The UK launch will be supported by a sales and marketing campaign that includes trade and consumer advertising in the restaurant and lifestyle press this month.
The campaign will feature the message 'Estrella Damm - the Beer of Barcelona' and consumer promotions will focus on its Barcelona heritage, including the chance to win tickets to Spanish football matches.
Estrella Damm will initially be available in single 330ml bottles, but will go into 4x330ml in early summer.
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