Lenor now has seven times longer lasting freshness according to makers P&G. The brand now incorporates a more powerful scent formula across the Infusions range. There are also four new scents in the range: Passion Jasmine Scent Fusion, Citrus & Spice Scent Fusion, Pearl & Moonflower and Amethyst & Floral Bouquet. Marketing support will be under the strapline ‘Awaken your wardrobe’ and will include print, TV and online media.

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