BRITVIC soft drinks is looking to drive sales of its Robinsons squash with a text-to-win promotion surrounding the Wimbledon tournament. 'Winbledon' gives shoppers the chance to win VIP tickets for the championships every day for five weeks. A 'Winbledon' activation tool kit including shelf-ready packaging, banners and display units is available to retailers. Tel 0845 758 1781
Coca-Cola Enterprises has launched Powerade Energy, which it claims is the first 'dual energy' soft drinks product. Powerade Energy combines 'stimulate' energy with 'revive' energy to deliver sustained performance energy. It is designed...
Larabar from General Mills, the vegan, dairy- and gluten-free fruit and nut bar, is set to drive sales and consumer awareness next month with the launch of its ‘Let’s Make Veganuary Moreish’ campaign.
Building on the return of its Holidays Are Coming ad campaign, Coca-Cola has launched a new Christmas advert to promote a message of unity across the nation.
UK food brand Mash Direct is pushing its range of ‘field to fork’ vegetable accompaniments to target shoppers preparing for Christmas dinner cooking or festive entertaining.
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