Georgia-Pacific has unveiled the first UK advertising campaign for its premium Lotus Freshness toilet paper. The toilet paper, which contains a special cleansing balm, is the first ‘super-premium’ paper to be launched under the Lotus brand in the UK. Lotus joins another of Georgia-Pacific’s UK brands, Nouvelle.
A 30-second TV advert features seven women speaking about their thoughts on a perfect bathroom.
RRP £1.89, 4-pack
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