WYETH CONSUMER HEALTHCARE is backing its therapeutic heat wrap brand ThermaCare with a £1.5m advertising campaign.

● Using the strapline 'Take a holiday from back pain' the ads are appearing on TV and in print.

● ThermaCare self-heating wraps give targeted relief of muscular and joint pain associated with muscle tension, over-exertion, strains and arthritis.

● Wyeth says the product is clinically proven to be as effective as taking six ibuprofen tablets.

RRP £5.99 (for one-size back pain wraps)

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