GlaxoSmithKline consumer healthcare’s Zovirax cold sore cream is back on TV with its ‘Helmet’ ad, which is currently being aired nationally across both terrestrial and satellite stations.

● The company hopes that the £520,000 burst of advertising will capitalise on the winter uplift in cold sore remedy sales.

● The cream is available in a 2g tube, rrp £6.06; and a 2g pump, rrp £6.55.

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