GlaxoSmithKline consumer healthcare is running new advertising for Macleans on TV and at cinemas across the UK.

● The campaign has moved away from the traditional, functional-based oral care theme and on to the confidence the brand aims to give consumers.

● The activity is part of a £3.7m spend for Macleans, aimed at the brand’s key audience of 35- to 55-year-old ABC1 women.

TEL 0845 762 6637