Procter & Gamble is launching a £2m giveaway on special packs of Daz. Vince’s Millions is the follow-up to the company’s previous campaign, Maureen’s Millions.
The new promotion gives shoppers the chance to redeem 50p and £1 coupons against Daz products and a £5 coupon against their next total shop.
Coupons will appear in packs of Daz Powder 10 and 30 scoops, and in Daz Tablets 16s and 24s. Packs of Daz Powder 50 scoop, Daz Tablets 48s and Daz Liquid 2.5ltr also feature on-pack copy about the campaign. The promotion will be supported by TV advertising and a £1.5m media package.